Natalie has over 12 years of experience with large and niche consumer goods, fintech, and real estate brands. She started her career at PepsiCo, working on omnichannel campaigns for Pepsi, Aquafina, the premium brand LIFEWTR and retail activations for Starbucks.

She then joined E*TRADE, where she helped led the rebranding strategy and campaigns, which were vital to the company regaining market share. Her experience at E*TRADE included being part of three Super Bowl campaigns, with one receiving a Golden Effie. As VP of Marketing, Natalie led E*TRADE’s branding, advertising, digital marketing, product marketing, and paid media.

She left E*TRADE to pursue a new kind of challenge, where she joined an early-stage real estate technology company as Chief Marketing Officer, leading their brand and go-to-market strategy and execution. Natalie graduated from the University of Michigan Ross School of Business.

She is also a member of the Dreamers & Doers, a women’s entrepreneurship organization, given her passion for helping and empowering women founders.